LLM SEO
Search is changing faster than most businesses realize. Your customers are asking ChatGPT, Google AI Overviews, Perplexity, and Bing Copilot the same questions they used to type into Google , and these tools now answer directly, pulling from a handful of trusted sources. If your brand isn't one of them, you disappear from the conversation entirely. Worse, an AI engine might recommend your competitor while your carefully optimized pages sit unseen. Traditional SEO gets you ranked. It doesn't guarantee you get mentioned when a machine writes the answer.
Generative Engine Optimisation, or GEO, is the practice of making your content the kind that AI answer engines understand, trust, and cite. Where classic SEO aims to rank a page in a list of blue links, GEO aims to get your brand, facts, and expertise quoted inside the AI-generated response itself. It's about being the source the model reaches for when it explains something to a user , whether that's a product recommendation, a definition, or a "best option for X" answer. In plain terms: SEO helps people find your page; GEO helps AI repeat what your page says.
I start by understanding which questions your customers are actually asking these engines and how each one currently answers them. Then I shape your content so machines can parse it cleanly , clear structure, quotable statements, well-defined facts, and strong entity signals that tell AI exactly who you are and what you're an authority on. I strengthen the trust markers these models rely on: citations, consistent brand mentions across the web, structured data, and genuine expertise. Finally, I track how the engines respond over time and refine your content so you show up more often, in more answers, for the queries that matter to your business.
Your brand starts appearing inside AI answers instead of getting skipped. When someone asks an engine for a recommendation, a solution, or an explanation in your field, your name and your facts are part of the reply. You capture visibility in a channel most competitors haven't even noticed yet , and you future-proof your traffic against a search world that's shifting away from ten blue links. When you work with me, you don't get vague "AI-ready" promises. You get a deliberate strategy to earn the mentions that build authority and drive real business.
Key features
Here's what's included when I take on your Generative Engine Optimisation. Each piece targets a specific reason AI engines aren't yet mentioning your brand , so you start showing up where the answers are written.
AI Query & Answer Research
You can't win mentions you never see. I map the questions your customers ask ChatGPT, Google AI Overviews, and Perplexity, then analyze how each engine answers them today , revealing exactly where your brand is missing.
Content Structuring for AI
Machines can't quote what they can't parse. I restructure your content with clear, quotable statements, clean formatting, and direct answers, so AI engines can lift your expertise straight into their responses.
Entity & Authority Signals
AI models trust brands they clearly understand. I strengthen the entity signals around your business , who you are, what you're known for, and how you connect to your topic , so engines recognize you as a credible source.
Citation & Mention Building
These engines favor sources that are referenced across the web. I build consistent brand mentions, citations, and authoritative references, so AI has more reason to pull you into its answers.
Structured Data & Fact Optimization
Ambiguous facts get ignored. I implement structured data and clearly stated facts about your products, services, and expertise, so engines can confidently attribute the right information to you.
Competitor Answer Analysis
If a competitor owns the AI answer, you need to know why. I study which brands the engines currently cite in your space and reverse-engineer what earns them the spot , then build your plan to take it.
AI Visibility Tracking
You can't improve what you can't measure. I monitor how often and where your brand appears across AI answers over time, so we can see progress and double down on what's working.
Our process
Real results in a new space come from a clear method, not guesswork. Here's exactly how I work with your brand from day one , so you always understand what I'm doing and why it earns you AI mentions.
Discovery & AI Query Research
I start by understanding your business, then map the questions your customers ask AI engines and how those engines currently answer. This shows precisely where you're missing.
Answer & Competitor Analysis
I dig into which sources the engines cite for your key queries and reverse-engineer why. You'll see exactly who's winning the answers and what earns them the spot.
Strategy & Roadmap
I turn the findings into a prioritized plan tailored to your goals and market. You'll know what to build, in what order, and what each move is meant to achieve.
Content & Structure Optimization
I shape your content so engines can parse and quote it , clear answers, clean structure, and quotable facts that make your expertise easy to cite.
Authority & Signal Building
I strengthen your entity signals, structured data, and citations across the web, giving AI engines the trust markers they need to choose you.
Tracking & Refinement
I monitor how the engines respond, report on where and how often you appear, and refine the strategy as the models and your results evolve.
Our benefits
Features are the work behind the scenes. Benefits are what you actually gain in your business. Here's what changes when AI engines start treating your brand as a source worth citing.
Visibility Where Search Is Heading
As more searches end inside an AI answer, you stay seen instead of skipped. You capture attention in the channel your competitors are still ignoring.
Mentions That Build Instant Trust
When an AI engine cites your brand, it hands you third-party credibility. Being the recommended answer carries far more weight than being one link among ten.
Traffic That Survives the Shift
Relying only on classic rankings is risky as clicks move to AI. GEO protects your visibility so a changing search landscape doesn't quietly erase your traffic.
An Early-Mover Advantage
Most brands haven't started optimizing for AI answers yet. Moving now lets you claim citations and authority before your market catches on and competition heats up.
Higher-Quality Attention
People who reach you through an AI recommendation often arrive already trusting you. That warmer starting point means better engagement and stronger conversions.
Authority That Reinforces Your SEO
The signals that win AI citations also strengthen traditional rankings. GEO doesn't replace your SEO , it compounds it, lifting both at once.
Clarity in a Confusing New Space
Instead of chasing hype and half-baked tactics, you get a clear, honest strategy grounded in how these engines actually behave.
Benefits of Our strategy
Strong GEO isn't a gimmick or a single trick , it's a system where trusted content, clear entities, and real authority combine to make AI engines choose you. Here's how I build that system and what it delivers for your visibility.
Most SEO providers are still optimizing for a version of search that's quietly shrinking. They'll tell you GEO is "just good SEO" , and while the two overlap, that answer misses how differently AI engines choose and cite their sources. If your help doesn't understand how these models pick what to quote, you'll keep optimizing for clicks that increasingly go somewhere else.
When you work with me, you work directly with me. I study how these engines behave, test how they respond to real queries in your niche, and build the content and signals that earn citations , not a junior team guessing at a trend they read about last week. I connect GEO to the fundamentals that actually make it work: clear entities, genuine authority, and content machines can trust.
I also keep it honest. GEO is new and moving fast, so I won't pretend anyone can promise a fixed spot in an AI answer. What I can promise is a sound, data-led strategy, clear reporting on how the engines respond, and straight talk about what's working and what isn't. No hype, no jargon, no locking you into a contract to hide slow progress.
Frequently asked questions
SEO aims to rank your page in a list of search results. GEO aims to get your brand and facts quoted inside the answers that AI engines like ChatGPT, Google AI Overviews, and Perplexity generate. The two overlap , both rely on trust, authority, and clear content , but GEO focuses on being the source a machine reaches for when it writes a reply, not just a link a person clicks. In short, SEO helps people find your page; GEO helps AI repeat what it says.
Because more of your customers are getting answers directly from AI tools without visiting a website. When someone asks Google's AI Overview or Perplexity for a recommendation, the engine often gives one answer, pulled from a few trusted sources. If you're not among them, you're invisible in that moment , no matter how well your page ranks in the classic results. Starting now means claiming visibility before the shift fully hits and before your market crowds in.
No , and be cautious of anyone who claims they can. AI engines are new, they change often, and none of them offer a guaranteed placement the way ads do. What I can promise is a sound, data-led strategy built on how these models actually choose sources, honest reporting on how they respond, and steady work to increase how often you appear. I'd rather tell you the truth than sell you a false promise.
Not at all , it builds on it. The foundations that win AI citations, like clear entities, genuine authority, and trustworthy content, are the same ones that strengthen traditional rankings. GEO and SEO reinforce each other, so investing in one lifts the other. I treat GEO as an added layer on a healthy SEO foundation, not a replacement for it.
They favor content they can clearly understand and sources they have reason to trust. That means well-structured, quotable information, strong and consistent entity signals about who you are, and references to your brand across the web. My approach is to strengthen all of these, so the engines have both the clarity and the confidence to pull you into their answers.
Any business whose customers ask questions online , which is nearly all of them. It's especially valuable if people research before buying, compare options, or seek recommendations, since those are exactly the queries AI engines love to answer. Whether you're a service provider, a brand, or a store, if AI could be recommending someone in your space, GEO helps make sure it's you.
It's an emerging discipline, so I'm upfront that timelines vary more than traditional SEO. Some improvements in how engines represent your brand can appear within a couple of months, while building consistent citations and authority takes longer. Because I track how the engines respond, you'll see progress as it happens rather than waiting in the dark.
With an agency, you often get a junior team applying a trend they barely understand. With me, you work directly with me. I actively study how these engines behave, test how they respond to real queries in your niche, and tie every decision back to earning mentions that matter. You get honest guidance in a hype-filled space , no jargon, no inflated claims, just a clear strategy grounded in how AI search really works.